Who am I?

A straightforward answer to an existential question.

Portrait of a middle-aged woman with shoulder-length brown hair. Carina Martin is looking directly at the camera with her hand on her neck, surrounded by images of green leaves and leaf illustrations.
Woman, Carina Martin, sitting on a red couch reading a notebook with a large black dog sitting beside her, in a room with a colorful poster on the wall.

How did I get here?

You know what I do, but you might wonder how I got here. I’ve been lucky. Very lucky. Not only have I worked with some of the marketing industry’s best brains and most creative minds but I’ve often spent time at prestigious businesses in their heydays: Bartle Bogle Hegarty, Capital Radio, AMV.BBDO, Channel 4, Dare, Fox FM and then back to Dare as Head of Copy.

I decided to go freelance in 2011 so I could move out of London and get a dog. Job done. Her name is Pixie.

Ever since I’ve been honing my skills and keeping up to date with evolving trends and technologies. I’m AI-literate and happy to work with it where relevant.

How do I work?

Simple line drawing of a three-petaled flower with a circular center and elongated petals.

You can drop me an email, or book a free introductory call, to tell me what you’re looking for. I’ll then provide you with an estimate and, if we both decide to go ahead, ask you to book me online. At the start of day one I’ll need a written brief and, ideally, a call to chat it through. The better the brief, the better the work will be.

Introductions

Illustration of a potted plant with a circuit board tree design

I’ll make a start and, rather than interrupting you, will make a note of any questions. It can be useful to have interim check-ins, where I send you work in progress, we discuss any issues and agree any grey areas. That way, you can feel reassured, by the time I deliver, we’re both thinking along the same lines.

Contemplations

A minimalist line drawing of a potted plant with curly leaves.

Constructive feedback is crucial. I take a lot of pride in my work and want you to be happy. There are times when I may challenge you to consider ideas out of your comfort zone. All I ask is that you’re open minded to new ways of thinking. If they’re not right for you, we’ll move on. And please share any results.

Evaluations

Who have I worked with?

Wickes logo
Yellow background with large uppercase black letters 'AA' in the center. One of Carina Martins case studies.
Logo for tiny shell media with the words "tiny shell" in pink and "MEDIA" below in pink, featuring a small pink shell above the text. One of Carina Martins case studies.
Red Virgin logo with stylized cursive text on a black background. One of Carina Martins case studies.
Black text saying Elmwood. One of Carina Martins regular clients.
Sony Ericsson logo with a stylized green and silver sphere and the company name in gray text. One of Carina Martins case studies.
Black text spelling out Mr President. One of Carina Martins former clients.
The word 'Dare' written in white text on a black background. One of Carina Martins previous employers.
A cartoon character with dark hair, glasses, and a light-colored shirt, smiling and holding a pencil in front of a chalkboard with writing that reads 'Happy Teacher's Day!'
Durex logo in blue and white. One of Carina Martins case studies.
Logo of the Financial Times, featuring a peach square with large black letters 'FT' and the words 'FINANCIAL TIMES' beneath. One of Carina Martins previous clients.
Kingfisher logo with black background, featuring a stylized bird in blue, red, and orange. One of Carina Martins case studies, and regular clients.

Download my CV

Stack of books including 'The Media Training Bible', 'Interviewing for Radio', 'Content Marketing Tools', 'My Book', and others, tilted on a black surface.

Just occasionally I’m asked for a copy of my CV. To make things simple, you’re welcome to download one right here.

What do clients say about me?

  • "I would thoroughly recommend Carina for any copywriting/editing work – she’s helped me loads at Tesco and Wickes – really responsive, adds so much value and is a pleasure to deal with.

    Mandy Minichiello | Head of Marketing - Showroom, PR and Social, Wickes

  • "I asked Carina to support the development and launch of two new websites; after a short phone call to talk through the brief Carina nailed all the copy requirements first time - for both social media and web. I couldn't be happier working with Carina and would highly recommend her to anyone looking for professional copy.

    Luan Wise | Social Media Marketing Consultancy & Training

  • "I've had the opportunity to work with Carina on a string of consecutive projects during the past 2 years. She has always been thorough, straight and consistent in all her work. Her ability to understand strategy is a very distinct trait of hers and it makes it so much easier to brief her and get the needed results.

    Nita Sederholm | CEO & Co-Founder - Cocoon

Fancy a chat?

Whether you’re an established business or a multinational agency, a funded start-up or a sole trader, I’d love to discuss how I can support you as your brand launches, evolves and diversifies.