Content creation
With your strategic roots firmly established, it’s time for your brand to emerge, flower and grow.
I pride myself on making complicated things simple; finding clear, succinct and compelling ways to get your messages heard, whatever the medium, whoever the audience.
Copywriting is like bonsai
Both need shaping, styling and - crucially - pruning. It’s a subtle art. With web copy I justify every word, and with apps, social media and taglines, every character. It’s about landing your message, persuading your audience then guiding them seamlessly towards your desired action (without hesitation, repetition or deviation).
Content writing can be more flowery
Content writing entertains, informs or educates your target market. As it’s a more subtle sell, you can expect consumers to spend a little more time digesting it — so long as you keep it interesting. If you need sticky content like how-to articles, case studies, explainer videos, interviews, blog posts or infographics, give me a buzz.
Scripts and storytelling
Content comes in many shapes and forms, and storytelling is one of the most powerful examples. If you want to build an emotional connection with your target market — and distinguish yourself from your competitors — I’d be delighted to tell your brand story, bring your sales message to life or even create a nine episode web drama for your global launch.
Naming and tagline creation
The name you choose for your brand, product or service will speak volumes about the sort of business you are. Things have moved on a lot since AAAAA Taxis were guaranteed more customers than Zuber Cabs. There are legal hurdles, cultural sensitivities and URL availabilities to consider. Taglines are an equally valuable asset, helping you state your purpose in a memorable way. There’s an art to generating both. I’ve done the homework so you don’t have to.
Pitches and presentations
Getting your brand in front of key decision makers is hard work. So you need to be sure that you’re taking full advantage of this precious time. With my background in business development, and scriptwriting, I can optimise your pitches and presentations. I’ll scrutinise the brief, research the context, identify the issues and sell compelling solutions — making sure any presented material has a strong structure, a consistent tone of voice, a clear point of view and a concise summary.
Employee marketing
How well do your current and future workforce understand your brand? What about your goals and ambitions? Is everyone aligned to your core values? If your people are representing your business on social media, in job interviews, at conferences… you need to be confident that they’re acting as ambassadors. I can help you script branded films, compile customer service guides, write onboarding packs, recruitment campaigns and more.
Fancy a chat?
Whether you’re an established business or a multinational agency, a funded start-up or a sole trader, I’d love to discuss how I can support you as your brand launches, evolves and diversifies.