The problem
In 2011, the Circular Economy was a relatively unheard of concept. The Ellen Macarthur Foundation wanted to change that.
The brief
Repurpose pages and pages of dry research material into an eye-catching and memorable “show opener” for a conference on sustainability.
The strategy
While there was initial skepticism that the information could be distilled into anything shorter than a 20 minute video, I was sure that, working with the right animator, it could be done in less than five.
I was working at Dare at the time and was lucky to have access to some very talented designers.
The results
To date the film - which was just 3.48 minutes long - has been watched over 1.7 million times. Perhaps more extraordinary is the message is as fresh and relevant today as it was when the film was created - back in 2011.