The problem
Having produced the inaugural report in-house, the management team at Eptura recognised they needed a dedicated writer who could contribute strategically as well as editorially.
The brief
Reinforce Eptura’s expertise by keeping organisations abreast of global workplace patterns – specifically the practical and emotional impacts freedom and connection have on employers and employers.
The strategy
Produce a deep dive report into a hotly debated subject – how to balance individuals’ desire to work how they want and the need for connection in a business. Future reports will feature different workplace demands, providing statistics on key trends as well as behavioural feedback and key insights.
The results
While I’m not privy to download data, my client was delighted with my work and immediately commissioned me to write the Q3 report.