Welcome to
The Brand Botanist
Bringing brands to life, helping businesses flourish.
Need a strategic thinker who also creates?
My name’s Carina and I’m a thinker and a doer.
I help businesses grow and diversify, using my extensive marketing and creative experience to save you time and money.
Cut back on your workload and get help where you need it most — whether that’s establishing your brand and purpose or creating stand-out content that’s bang on brief.
Getting to the roots of your brand
Just as botanists study the unique characteristics of plants - and how they behave in different environments - I explore the essence of your brand to unearth its personality and understand the factors that influence it. Then it’s all about choosing the right words, tone and messaging to help your brand grow and succeed in its natural habitat.
Growing from strength to strength
Once your brand and your growth plan have been thoroughly explored, the next stage is creating stand out content that resonates with your audiences - rationally and emotionally. From web copy to print, scripts to internal communications, B2B to B2C, your messages will be clear, consistent, captivating and contextually relevant.
Testimonials
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“The deliverables were excellent and submitted ahead of schedule, which was greatly appreciated. The feedback from top management has been outstanding. The process went well and I believe it’s an amazing achievement especially considering this was our first year working together.”
Olga Mayorova | ESG reporting manager, Kingfisher plc
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"It's not just that Carina is super smart, actionable, reliable and generally superlative at writing short copy, long copy, scripts, branded copy, verbal identities, storytelling strategies or any other word-related puzzle job you might throw her way. The best thing about working with Carina is her friendly, caring, loving, knowledgeable and intelligent personality which makes the overall process of working with her a highly positive and pleasurable experience.
Eduardo de Felipe | Chief Executive Officer, Hanzo Studio
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"Carina’s led some brilliant Tone of Voice workshops for us – helping us create a brand voice, develop a persona and then (crucially!) showing us how to apply that persona in the real world. Carina’s experience and knowledge is unrivalled but best of all she knows how to impart that experience while having fun. She’s the queen of grammar, a talented copywriter and a total star!
Nick Herbert | Director, Adexchange
Case studies
Virgin
Using humour to alert customers to scammers.
BBC Studios
Reframing two brands when they became one.
Kingfisher Group
Interviewing leaders and writing compelling reports.
If I were a plant, I’d be a clematis: adaptable, resilient, tenacious, curious and a lover of bright colours. My knowledge has been shaped by a fascinating career spanning PR, advertising and digital and some enjoyable growth spurts in in-house marketing. The Brand Botanist distills years of experience into one multifaceted service.
A bit about me
Whether you’re an established business or a multinational agency, a funded start-up or a sole trader, I’d love to discuss how I can support you as your brand launches, evolves and diversifies.